Effective marketing for D2C brands involves studying different social commerce platforms separately, build content, visual imagery, and rich video assets that connect with consumers.
D2C will no longer be limited to niche brand offerings but will emerge as a powerful sales medium owing to its stability against disruptions because of digital infrastructure and internal supply chain value.
The consumer inclination towards D2C brands has proved true for the furniture category as well with even investors backing brands catering to this space.
Millennials in India are at the forefront of the newly established coffee culture and are very enthusiastic to try alternative coffee brewing methods at home.
With a value of over Rs 10,000 crore, the Indian mattress industry is growing rapidly thanks to the pandemic and an increasing awareness of sleep health benefits among consumers.
The market for Ayurvedic and herbal wellness products in India is expected to grow from around US $ 4 billion in 2018 to over US $ 9.5 billion by 2024.
The reinvention of the D2C business is all about building an intimate understanding of your customers in much the same way as the neighborhood store but through technology and digital experience.?
There is an increasing awareness among the consumers on the benefits of millet-based products and hence leading to the increase in demand for the product.
The adoption of digital wallets among the elderly audience and public, in general, was truly surprising, which gave rise to never-seen-before e-commerce growth.
Fighting against the disruption that the retail industry has seen during the pandemic, D2C is becoming even more popular with extended lockdowns and an increase in traffic on online marketplaces.?
With a growing middle class in India and faster adoption of Internet commerce, D2C brands have been able to tap on the market opportunities present in Tier II & III cities.
New innovations in artificial intelligence (AI), augmented reality (AR), blockchain (blockchain), the internet of things (IoT), live chat (ChatBots), and other areas are driving the expansion of the D2C and e-commerce sectors.
In the last couple of years, several aspects of the business have been changing rapidly, like research and development, products and customers, manufacturing and marketing, and so on.
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