The COVID-19 pandemic and the subsequent closure of physical stores have fundamentally changed the way businesses operate. With consumers across the…

Direct-to-consumer (D2C) is an old concept that is taking a new shape and spreading across industries. Retailers are building a direct connection…

The year of the pandemic has had a drastic impact on the overall beauty and skincare industry and rightly so, the year 2020 was not even close to…

True, the pandemic led by Covid-19 has altered too much too soon and the changing consumer behavior for almost everything they are consuming is no…

Ever since the pandemic's outburst last year, lockdown and social distancing norms seem to rule our lives. In such a scenario, consumers increasingly…

The rules continue to change and evolve as we live through a pandemic. The world has shifted focus online and the Direct-to-Consumer strategy…

Direct to Consumer (D2C) brands interact directly with the consumers without having to go through middlemen, sellers, wholesalers, etc. They rely on…

Pandemic has significantly altered consumer behavior and the business world. Lockdown restrictions, WFH, and keeping indoors have changed the way…

The ongoing pandemic that started in 2020 has still continued to keep most of the country locked inside their homes, with many states going into…

In a country with over 650 million internet users, it is a no-brainer that innovative start-ups have seen a rapid surge in terms of their growth and…

India has always been largely a tea-drinking nation but the recent years have seen coffee becoming an increasingly popular drink with a number of…

India has been witnessing a surge in online selling over the last few years fuelled by over 750 million internet users. The stringent lockdown…