Over the past year, consumers have become warier of stepping out of their homes to make purchases and have opted for shopping from the safety and…

India’s $100 bn D2C addressable market is making the pie bigger than ever with a mighty chunk for brands striving to stay ahead Fueled by over 700…

India, just like the entire world, is fighting against the worst crisis with the outbreak of Covid-19 since the early beginning of 2020, and this has…

The technology revolution ushered in a few decades ago by the spread of accessible internet brought with it new business models for sales and…

Covid-19 has caused inflexion points in global e-commerce. A large number of consumers looking for safety and convenience have moved to e-commerce…

There are multiple factors that are currently driving millet consumption in India. The primary reason being the increasing urbanization levels which…

The adoption of digital wallets among the elderly audience and public, in general, was truly surprising, which gave rise to never-seen-before e-…

India is the fastest-growing market for e-commerce business, according to global reports. Coupled with the advantage of technological support, apps…

India, one of the largest retail markets in the world, is projected to surpass $1.7 tn by 2025, highlights a report by Avendus. India expects its e-…

In the age of using platforms to reach maximum consumers, a few brands and companies are eliminating the middlemen to have a direct connection with…

The cosmetic industry has always promoted a very homogenous idea of beauty, marketing a standard product to very different customers. Most of the…

Over the course of the last few years, India has witnessed the rise of a new ‘non-linear’ world which offers disruptive opportunities. Today,…