As a sportswear brand who has made an appearance in almost every household, Adidas does not seem to slow down and has yet again introduced a new collection of the AdiZero Franchise.
In an increasingly omnichannel universe, brands must offer top-class services across online and offline modes to enhance customer experiences and bolster brand loyalty.
This sudden turn of trend has introduced a new wave of consumerism, pushing brands and e-commerce platforms to cater to a more neutral form of targeting and brand building.
With consumers looking for more than just a shopping experience, malls have emphasized enhancing the overall customer experience by implementing fascinating technologies and unveiling new events to keep people engaged and entertained.
According to a report, the global period care industry generated $34.7 billion in 2021 and is anticipated to generate $51.9 billion by 2031, witnessing a CAGR of 4.2 percent from 2022 to 2031.
One of the primary reasons for the growth of the pet care industry is the increasing disposable income of consumers. As people's incomes rise, they are more likely to spend money on non-essential items, such as pet-related products and services.
With increasing awareness around men's grooming, personal hygiene, and lifestyle in general, there is massive scope for body hair removal, intimate care, and personal care products in India for men.
India has largely been a tea-drinking nation since time immemorial. However, Coffee consumption in India is growing by about 5 percent per annum since the turn of the century. It is estimated that India now consumes 120,000 tons of coffee per year.
The future of Kiranas is not a question of physical stores versus online stores, but how digitization can complement both, taking the omnichannel route.
Having 286 exclusive brand stores and around 789 multi-brand large format stores, House Of Anita Dongre has 1,075 touch-points across 114 cities in India and is also present in New York and Mauritius
The direct selling industry has the potential to create a significant social and economic impact in India, especially in the area of women's empowerment, skill development, digitalization, and growth of the SME sector.
Analysis of the supply chain, inventory, and POS data provides retailers with a pre-emptive prospect of quick re-arrangement of merchandise, stores, and logistics to stay aligned with the changing market dynamics.
With the advent of social media, the whole fashion industry is witnessing a sea of change. Influencers and consumers are becoming more aware and attentive to the creation and use of sustainable products.
Many brands have picked up the Metaverse space to create their experiences, like Rexona's Marathon Run, Close-Up worked on a City of Love in Decentraland, Magnum Ice Cream made an entire museum.
To quantify digital marketing ROI for money invested, you really want to realize the amount you've spent on a mission and the amount you've acquired from it.
In the last couple of years, several aspects of the business have been changing rapidly, like research and development, products and customers, manufacturing and marketing, and so on.
Smart stores are essentially brick-and-mortar stores that have been established using innovative technologies like digital payments and voice commerce.
