The organic beauty industry is a budding niche, but in recent years, it has flourished, with Organic Harvest leading the way. Rahul Agarwal, Founder…

Over the last decade, the digital boom has redefined everything about the world as we know it - from the way groceries are being purchased online to…

Abstract India is at the cusp of a digital revolution. Declining broadband prices, aided by the launch of 3G services followed by the launch of 4G…

India’s online grocery battle has been heating up fueled by the pandemic-related surge in demand, offline retailers’ growing omnichannel presence,…

JioMart, a subsidiary of Reliance Retail had been introduced in India with the goal to make shopping easier, faster, and more convenient. Committed…

It’s a tale of how a cheetah curbed its pace to conquer a new terrain. When in 2018 IKEA launched its first large format store in Hyderabad, it was…

It is not an unknown fact that the Indian FMCG industry has been undergoing massive growth. According to a report, over the past twenty years, the…

The name ‘Cello’ ignites nostalgia among the 90's students in India. The consumer stickiness that the 5-rupee Cello pen has had since inception in…

A global designer and developer of athletic and lifestyle footwear, apparel, and accessories adidas strives to fulfill its mission to be the best…

The significance of providing an excellent customer experience (CX) was always emphasized in the traditional marketplace. As growing cohorts of…

India is a unique market that has complex dynamics that not only govern societal behavior but also until recently directly influenced the fragmented…

After segregating consumers into generational cohorts such as Baby Boomers, Millennials, and Gen Z, the tide of consumerism has now turned neutral.…