Entering into new related categories is a crucial step for a business in its growth journey. On one hand, new categories allow for a business to…

The Indian luxury sector, like any global counterpart, has gone through major ups and downs in recent times owing to the pandemic-induced setbacks.…

Victoria’s Secret, known for its ‘angels’ walking the ramps around the world, launched its website in India on November 22, 2021. The company has…

Tata Neu is the conglomerate’s 'super app' – called so because it brings together all of its digital services and apps on a single platform. The app…

Consumer behavior has changed a lot in the last two years. Factors like increased competition (particularly in the D2C space), the need to…

India is the leading Asian market for social commerce. The country was introduced to online shopping via e-commerce a while back, however, the ascent…

The economic slowdown is changing the way consumers shop. Many consumers are spending less on discretionary purchases such as dining out and beauty…

Some bright, committed and talented youngsters join forces driven by a strong idea. The idea could be radical or even a replication of an idea that…

COVID-19 has revolutionized the fast-moving consumer goods (FMCG) sector. The industry has been one of the fastest-growing sectors during the…

Innovation and disruption are the keys to longevity and growth for any business. Innovation determines the ability to deliver superior value to the…

In recent times, it has become increasingly apparent that organizations that embraced digital working and technology-driven processes in their…