Vaishnavi Gupta
As an assistant editor, she specializes in covering the dynamic worlds of retail, e-commerce, and direct-to-consumer (D2C) businesses. Her expertise spans the latest trends, growth strategies, and innovations shaping the industry, providing valuable insights into how brands are evolving in today's competitive market. Her work delves deep into the challenges and opportunities within these sectors, offering readers a comprehensive understanding of the rapidly changing retail landscape.
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The journey of Magniflex India is a story of innovation, commitment, and a profound understanding of the importance of quality sleep. In 2010, Magniflex partnered with Polyflex, an Indian conglomerate, to introduce the first technologically certified mattresses in India. At the time, the Indian mattress industry was unorganized and dominated by coir and cotton mattresses. The concept of a scientifically developed, customized, and luxurious mattress was virtually unknown.
Plum primarily operates in the skincare, haircare, and body care categories, which are estimated to be around $10 billion, $3 billion, and $8 billion respectively, and growing in double digits. The brand targets the mid-premium segment of the market, with offerings in the Rs 350-500 price range. The audience size of the target group is estimated to be more than 10 million, and it is also growing healthily.
In response to the shifting tides of consumer preferences and market dynamics, Bikano, a leading name in the FMCG sector, is strategically charting its course towards sustained growth and competitive relevance. Embracing the burgeoning sustainability wave, the brand is committed to reimagining its product presentation and packaging, aligning with heightened consumer demands for eco-friendly options. This commitment extends to integrating recyclable materials into its packaging, ensuring that Bikano products resonate with the environmentally conscious consumer base.
