"By 2026, we aim for these initiatives to contribute 2.5 percent of our turnover in the country," said Annie George, Leader Sustainability Development, Decathlon India.

Here, we delve into the sustainability journeys of The Body Shop, Bisleri, and IKEA.

A Unilever report states that brands actively promoting their sustainability efforts have grown 46 percent faster than those that don't.

Have we suddenly become more conscious about our consumer choices? Do you think more consumers think about the environment while making purchase decisions?